As the lead of a three-person design team, I spearheaded Yubi's brand and product marketing design efforts. Collaborating closely with brand, product, and product marketing leadership, we aimed to create a cohesive brand experience. Following Yubi's rebranding, we faced challenges in audience connection, legibility, and accessibility. My team tackled these issues by developing creative solutions and building a scalable brand ecosystem capable of adapting to Yubi's rapid growth. We focused on improving the brand's visual identity, messaging, and overall user experience, resulting in increased brand awareness and customer engagement.